Customer Jobs/Jobs To Be Done Flashcards
Describes the functional, social, and emotional test customers are trying to do
Customer jobs/ jobs to be done
Regular and particular job that a customer is trying to do and working towards
Functional jobs
Manners customer desires to reflect his image in a social environment
Social jobs
How a customer works towards feeling a certain way
Personal/ emotional jobs
Customers also purchase value
Supporting jobs
Task is any purchase of value that may cover from evaluating choices
Buyer of value
Jobs for which a customer has a direct hand in the manufacture of the product
Co-creator of value
Jobs at the end of the product use such as disposal of product trash or giving the ownership of the product to another person
Transfer of value