The Media: Media Representations: Age Flashcards
How are children in the media represented? (4 ways)
In fairly positive ways, content analysis has found that they are often presented as: 1. As victims of horrendous crimes such as Madeline McCann. 2. A brilliant such as musical prodigies. 3. As accessories such as the Kardashians, references to elite persons. 4. As brave little angels, idealised and innocent such as Disney films. This is usually the case in older television series and family fiction.
What did Heintz-Knowles suggest about the way children are represented in the media?
Issues facing children such as racism and child abuse are rarely discussed in the media. However in recent years there has been a growing trend in showing more realistic drama from a childs point of view eg Channel 4s documentary rowing up poor. This can be linked to dumb down media.
What example can be used to critis Heintz-knowles idea?
This is beginning to change. For example EastEnders has shown issues such as domestic violence.
What did Bocock come up with?
Pester power. The exposure of the media has lead to children wanting products to increase their status. This shows that he recognises children as consumers. For example toy adverts. This can also be linked to globalisastion as children around the world will want their parents to buy them the same products and Marxism with manufactured needs.
What did Wayne et al say about the way that the youth is represented in the media?
The media gives a one dimensional portrayal of youth encouraging fear especially from the older generation. They argue it distracts from real problems faced by youths such as unemployment and homelessness.
What does White et al suggest about the way young people are portrayed in the media?
Young people are dissatisfied with how they are portrayed in the media as they felt it was far from reality. This can be linked to the reception analysis model, showing that they are active consumers.
What moral panic did Cohen study?
Mods and Rockers.
What did Loos and Ivan say about representation of the elderly?
They came up with the term visual ageism, the underrepresentation and misrepresenting them in a prejudiced way. Elderly age is often represented as undesirable with old people being seen as grumpy, poor and in ill health. There’s the third age elderly where they are represented as living in their golden age such as Jay from Modern Family and fourth age elderly where they are seen as incapacitated.
What’s the idea of the invisible elderly?
The elderly are overlooked by the media. They are rarely consulted as wise elders with information to pass on.
What did Cuddy and Fiske study?
They found that in the US only 1.5% of characters on TV were elderly and when they were shown they were in minor roles for comic relief with physical or mental impairments. This can be linked to tokenism.
What did White et al find?
Older viewers thought they tended to be stereotyped especially middle aged and older women who were often ignored in the media for example, in turn for younger women. They felt the media was out of touch with an ageing society. They felt that the emphasis on youth and beauty suggested that aging should be avoided at all cost.
What did Szmiging and Carrington say about the elderly in advertising?
Advertising agencies were wary of using models that might alienate or put off younger audiences.
What’s the grey pound?
The media are now focusing on the idea as elderly as consumers.
Whats an example of the grey pound?
The Dove pro age campaign.
