Audiences: Hypodermic Syringe Model

Question 1

What did Gerbner et al suggest?

Answer 1

Violence in the media leads to violent behavior and anti social behavior

Question 2

What did Dworkin suggest?

Answer 2

Excessive consumption of pornography encourages sexual violence and negative attitudes towards women. Porn trivialises rape and encourages men to be violent and inflict pain on women. This can effect marriage as women become less supportive of marriage.

Question 3

What did Orbach suggest?

Answer 3

He believes that representation in the media may lead to a generation of women with eating disorders

Question 4

What’s the hypodermic syringe model?

Answer 4

Sometimes called the magic bullet theory, it suggest that the media acts as a syringe, injecting media texts into the passive audience. The media can fill the audience with the dominant ideology. The audience immediately acts on these messages, causing an immediate change in peoples behaviour.

Question 5

What does Morgan suggest?

Answer 5

Porn is theory and rape is practice, the media saturated society has normalised it.

Question 6

What does Hald suggest?

Answer 6

Men and women see porn as improving their sex lives and attitudes.

Question 7

What does Malmuth suggest?

Answer 7

Porn only worsens the behaviour of those who are already aggressive, for the majority it has no negative effect.

Question 8

How does Buckingham critisis the hypodermic syringe model?

Answer 8

Children are much more media literate than previously thought and know the difference between real and fictional violence.