Mass Media: The New Media Flashcards
What did Lister identify as the 4 characteristics of new media?
- Digitality, data can be used and transferred using screen based products such as phones, for example streaming services. 2. Interactivity, The audience can interact with the media creating their own media rather than passive consumption for example voting on TV shows like Im a Celebrity. 3. Collective intelligence, users interact with each other creating a buzz. 4. Virtuality, people can immerse themselves in the media and create various online identities.
What did Jenkins argue about interactivity?
This has lead to participatory culture, media companies rely heavily on the audience interacting with the content.
What did Jenkins argue about collective intelligence?
No-one knows everything but if we put our intelligence together then we can contradict the power of the media owners.
What’s stratification in new media?
Users of the media aren’t only one group, this is referred to as the digital divide. There’s social class differences, age differences, gender differences and location and the global digital divide.
What are 4 impacts of new media on traditional media?
Traditional media becomes less relevant, more diverse, generational divide and the media becomes more accessible.
What did Bivens suggest?
The development of new media has lead to three traditional changes in traditional media. 1. Shifts in traditional news flow cycles, the rise in citizen journalism has increased the flow of information as the traditional media no longer has control on the flow of information. 2. Heightened accountability, citizen journalism has made traditional media more accountable as the public can scrutinize the information given out by traditional media. 3. Evolving news values, traditional media needs to beat the competition as non professional material from things like YouTube videos and citizen journalism arose.
What did the Institute for the study of journalism find in 2015?
The growing use of nee technology like smart phones and tablets have meant that traditional news outlets struggle to make profit online, this leads to further concentration of the media and gives more power to companies like google and apple.
What did McNair argue?
New media has meant that the elites find it harder to push their agenda. The readers now hold the power.
What do Bivens and Philo argue together?
The shift in power to the readers is only slight, news organisastions still hold the agenda. Philos study of the banking crisis supports this.
What do Curran and Seaton suggest are the two ways in which people view how new media impacts society?
The cultural optimist view/neo philliac view and the cultural pessimist view.
What are the key arguments of a cultural optimist/neo philliac? (5)
1.There’s more informed consumers, wider choices and more user parciptation. 2. Greater democracy. 3. More access to all kinds of information for example medical information on the NHS website. 4. The world has become a global village. 5. Social life is enhanced for example online friends and social media.
What are the key arguments of a cultural pessimist? (7)
- Problems with validity of information. 2. Cultural and Media imperialism. 3. A threat to democracy 4. A lack of regulation. 5. Commersilation and limited consumer choice as there’s a fallacy of choice. 6. Increasing surveillance. 7. The undermining of community.
What did MacKinnon argue?
Uses the concept of sovereigns of cyberspace to describe how large companies such as apple and google now have so much media that they have more power than the government. The repressive regimes use new media and control it to censor material and use it to surveillance their citizens. This has also been seen in western countries.
What do Curran and Seaton argue about companies such as apple?
They have power but no responsibility.
What did Seymour and Curran show?
Poor quality content such as tabloids was used to attract audiences.
