Mass Media: Post Modernist View Flashcards
How do postmodernists argue that time has changed the medias effects?
They argue that UK society has gone through fundamental changes in recent decades, so we are now living in a post modern age. Service industries concerned with the processing and transmission of information have become more important than factory production or manufactured goods.
What does lyotard argue about the media?
A postmodernist approach, life has become so chaotic that metanarratives (blanket explanations,) are no longer relevant as people make choices based on a range of individual factors.
What’s media saturation?
Post modernists argue that society has become media saturated and as a result, popular culture now shapes our identity rather than factors such as gender, class, community and family.
What’s pix and mix?
Post modernists argue that we can pick and mix part of our identities to shape our sense of self. The media defines our identity and life style and determines how we see ourselves.
What do post modernists argue about our consumption of brands?
The media tells us that the consumption of brands should be a large part of our identity.
What are media communities?
Post modernists argue that many people no longer feel like they belong to real communities so they take part in media communities instead such as social networking, blogging and gaming.
What does Jean Baudrillard argue?
We are living in a media saturated society. Our identities are formed from terms and images that come from the media. The media creates views of reality that are distorted, producing a hyperreality. The media presents us with simulacra, artificial copies of events which bear no relationship to the real world which are viewed around the world.
What does Garrod argue?
The media doesn’t reflect reality, it creates it through shows like Dance Moms, I’m a celebrity and through social networks such as Facebook. This leaves audiences confused between the media and real life.
What does Bauman argue?
He says that modern life is like a shopping mall. We can pick and chose our own identities and lifestyles. Structures like class or family background no longer apply, matter or restrict individuals. This suggests that people are active, have free will and can act without constraint.
What does Strinati argue?
He emphasis the importance and power of the media in shaping consumer choice. Popular culture like the cult of celebrity and the constant bombardment of it dominates how we define ourselves. The media creates our desires and pressure to consume. Its not the quality of items that matter but the trend.
What does Beck argue?
That post modern times have contributed to a risk society, as society is changing rapidly, people and society feel insecure and spend most of their time working to avoid risk. Some of these new risks include, scams, what children can access, loss of jobs etc. As a result people lose trust in things like science and modernity makes it harder to progress.
