Audiences: Uses and Gratifications model

Question 2

What is the uses and gratifications model?

Answer 2

The audience are mostly active and the media has little effect on the audience. The audience use the media in their own ways for their various gratification.

Question 3

What did Blumer and Mcquail do?

Answer 3

Indentify various uses and gratifications of the media. Diversion, personal relationships, personal identity, surveillance, back ground wall paper.

Question 4

What’s background walll paper?

Answer 4

A gratification. Having something on while trying to do other things

Question 5

What’s surveillance?

Answer 5

A gratification. To access information about current affairs and the world to make your mind up about things.

Question 6

What did Park et Al do?

Answer 6

Used the uses and gratifications model in a Web survey of those who were members of Facebook groups. They used it for the gratifications previously mentioned.

Question 7

What would a Marxist say about the used and gratifications model?

Answer 7

The needs are actually manufactured needs by the media, they promite ideology that consumption and materialism are goof goals to pursue. They are mistaken for social needs These can be things like jewelry and makeup.

Question 8

What type of theorists would support the uses and gratification model?

Answer 8

Post modernists as they believe that we live in a media saturated society where our social characteristics are likely to have influence on how he select and interpret media