Introduction

Question 1

What are examples of traditional media?

Answer 1

BBC, radios, newspapers (mass circulation.)

Question 2

What are examples of new media?

Answer 2

TV, Radio, DVDS, Social Media, Films, CDS, MP3s, Internet, Smartphones

Question 3

What’s a media saturated society?

Answer 3

A postmodernist idea. The idea that we live in a society where media is an important source of information and influences our identity and what we buy.

Question 4

What’s an active audience?

Answer 4

Audiences interact with media, they interpret, critise, reject and can even ignore media. They are free to pix and mix whatever interpretation fits them.

Question 5

What’s a passive audience?

Answer 5

Audiences who mindlessly consume media, they accept everything the media throws at them.