Mass Media: Global Popular Culture Flashcards
What does McLuhan argue?
He referred to the world as a global village as we have become connected through new media. He argues that new media shrinks the world.
What did Flew argue?
The evolution of new media technologies has played an important role in the development of global popular culture. Globalisastion has undermined national and local cultures, with cultural products and ways of life becoming more alike. Can be linked to electronic colonialism.
What’s popular culture?
Mass culture, highly commercialized, mass produced and standardized. For example, love island and tik tok.
What’s high culture?
Its seen to be special, respected and treated with reverence. It has links with cultural heritage and is often found in art gallery’s, theaters and museums. It also includes serious things such as factual TV, news and documentaries. Its often detailed, political and analytical.
Name 3 examples that can be used to suggest that the distinction between high and low culture is weakening.
Classical music is easily accessible online, artwork can be bought on cheap things such as key rings, Hamilton.
What did Strinati argue?
(Postmodernist.)Elements of high culture have now become part of popular culture and vice versa. There is no distinction between the two and it is ever more difficult for one set of ideas to dominate society. He also said that choice allows people to challenge the messages transmitted through the media.
What theory’s are cultural optimist/pessimist?
Marxist : Pessimist. Post modernist: Optimist.
What did Tomlinson argue?
Postmodernist. Global culture has lead to cultural hybrids where people are allowed more choice over their identities and lifestyles.
What did Livingstone argue?
Postmodernist. Writers of soap operas see them as a way to educate individuals on contriversial subjects such as rape and incest, homelessness, alcoholics. This promotes public discussion and support for those who need it.
What did Thussu argue?
The media is mass produced, global infotainment. This is the idea that the news is a mix of entertainment and actual news with the aim of creating profit and promoting the ideology of the working class. For example, Fox News, Good Morning Britain.
What did Marcuse argue?
The consumption of the media has undermined the audiences ability to think critically. He argues that this is a form of social oppression, suggesting that the audience is passive.
What does Kallner argue?
Globalisastion has lead to sameness where everyone has the same ideology and ideas.
What does Harvey argue?
The introduction of digital TV has lead to a candy floss culture, there’s a decline in quality of TV shows that speaks to everyone but no-one in particular. This can be critised by the uses and gratifications model.
What did Fenton argue?
The term globalisation is usually used to disguise the domination of western values over other cultures, known as cultural imperialism. The process of cultures becoming more alike is called cultural homogenisastion.
What did Ritzer come up with?
McDonaldisastion, companies and brands operate on a global scale promoting global culture and consumer lifestyles. This weakens local culture and results in McDonalidisastion, when a culture possesses the characteristics of a fast food restaurant. The are 4 primary components to it.
