Ownership and control: The pluralist approach Flashcards
What are 3 examples of left wing newspapers?
I, The daily mirror, the independent
What do pluralistis believe about the media?
There is no dominant ruling class, but many competing groups with different interests. The media is driven by the wishes of the consumers. Audiences won’t consume something that doesn’t match their views. The mass media is essential to a democratic society fo ensure their is a platform to express the views of each political group. Many people get their knowledge of politics from the media, pluaralists argue that owners are impartial in this process. The readers hold the power which links to the uses and gratification model.
What are 4 examples of right winged newspapers?
Sun, daily mail, times, daily express
What did James Whale argue about media owners?
Media owners have global trade investments to occupy their times with so do not have to think about the day to day running of their media business
What example could be used to critis Whale?
Rupert Murdoch told edditors of his newspapers to favour Tony Blair, this shows that media owners do have influence over their businesses.
What are the 4 main areas of the pluralist view?
Media diversity, public service broadcasting, state controls, media professionalism.
What do pluralists argue about media diversity?
The range of media is diverse and as a result all views are catered for. Therefore it is not biased, the media mirrors what the audiences view as important.
What do pluralists argue about public service broadcasting?
A significant share of the media in the UK is taken by public broardcasters and controlled by the state. The BBC is controlled by the state and this outweighs the bias of the private sector.
How could the pluralistis views on the public broadcasting be critised?
The BBC is still seen to be biased it could be argued that they have agenda setting such as opinions on counter culture. Some also said they covered Brexit negatively and Jimmy Saville was covered up by the BBC to save their reputation.
What do pluralistis argue about state controls?
The Media is restricted by state controls. Some societies have banned certain media in order to reduce dominant viewpoints. Pluralistis would argue that OFCOM prevents biased media content.
What do pluralistis argue about media professionalism?
They stress the proffesionalism of the journalists and editors and they argue that they would never compromise their independence and have to much integrity to be biased.
What example could be used to critis the pluralist view of media proffesionalism?
The Levison enquiry, journalists were using unethical methods, News of the word, such as hacking phones and bribing police. This shows that journalists don’t have integrity.
What do pluralistis argue about investagive journalism?
The media has a strong tradition of investigative journalism which often target those in power such as the media highlighting the incident with Dominic Cummings travelling to see his family in the North East during lockdown. The audience does not accept what is fed to them through the media as all audiences are critical and diverse
What does Curran argue about journalism?
There has been an increase in cheque book journalism and serious decline in serious and political news. Therefore they are no longer writing stories that could bias opinion as people are focused on human interest and celeb gossip articles.
Why are traditional forms of media in decline?
The rise of social media such as twitter showing the rise of citizen journalism.
