The Golden Triangle Flashcards
1
Q
Define Commmercialsm
A
The process of attempting to gainmoney from an activity
2
Q
Define sponsorship
A
When a company pays for their products to be publicly displayed or advertised usually as an attempt to increase sales
3
Q
Define merchandising
A
The practise in which the brand or image from one product is used to sell another
4
Q
List the three aspects In The golden triangle
A
Sport
Media
Business
5
Q
Characteristics of commercialised sports
A
Athletes as commodities
Contracts involved
Sports and businesses go hand in hand
Professional sports mean they are high quality and skill
Wide media coverage means the sport is high profile
More entertaining
6
Q
Effects of commercialisation on professional performers
A
- Receive high incomes for sport participation and commercial activities promoting products which give financial security
- Requires self sacrifice, dedication and serious training
- successful result = pay rise
- under pressure to preform when injured
- controlled by the sponsors
