Tastes And Technology

Question 1

Importance of grama phones

Answer 1

Allowed for portable entertainment as technology used to be restricted to cities

Question 2

How did gramaphobes shape popular music

Answer 2

Favoured higher frequencies and singing

Question 3

How did vinyls shape popular music

Answer 3

Could hold 3 minutes

Now average length = 3 mins

Question 4

Gramaphones first mass market

Answer 4

Good af undercovering ethnic and social markets due to immigrants
Traditional music from their homeland recorded
Aided the idea of national folk songs

Question 5

How did mp3 lead to fall in music value

Answer 5

Easily reproduction = no longer a rarity

No longer have to invest in a track

Question 6

Meaning in the rock era

Answer 6

Required a commitment to get it so more likely to give the song a chance
Build up from reading about it to chance to listen

Question 7

Narrowing music tastes

Answer 7

Only listen to our style as Spotify suggested is narrowed to our tastes
Don’t hear a variety of music

Question 8

Mechanical music

Answer 8

Liz Pelly
Success is determined in advanced by data
Producing data rather than just listening to music
Spotify = investment process

Question 9

Let’s keep music special - Lee Marshall

Answer 9

Spotify is actually returning to the old market
System squeued towards major labels
Streaming not to blame for fall in sales

Question 10

How does Spotify pay people

Answer 10

Based on subscribers. Percentage of overall income. Not based on streams
Long term investment
Pays out 65-70% of income

Question 11

Why isn’t Spotify to blame for fall in recorded music

Answer 11

Been falling since 2008

2012 it actually rose

Question 12

Example of streaming and sales complimenting each other

Answer 12

Babel Munford and Sons 2012