Strategic Drift Flashcards
1
Q
When does strategic drift happen?
A
It happens when strategy becomes less and less suited to the business’s environment
2
Q
What are two factors that cause strategic drift to happen?
A
New technology, Changes in consumer tastes
3
Q
What can managers do to reduce strategic drift?
A
Make small changes which work in the short-term, but a large strategic change will be required.
