Hofstede's dimensions of national culture

Question 1

What are the six dimensions?

Answer 1

Power Distance
Uncertainty Avoidance
Individualism v Collectivism
Masculinity v Femininity 
Long-term Orientation
Indulgence v Restraint

Question 2

Power Distance

Answer 2

Extent that people accept that power and wealth is distributed unequally. Low power distance = expect equality

Question 3

Uncertainty Avoidance

Answer 3

Extent to which people attempt to minimise uncertainty. Rules regulations

Question 4

Individualism v Collectivism

Answer 4

Extent to which people are expected to look after themselves rather than support others

Question 5

Masculinity v Femininity

Answer 5

Masculine cultures highly competitive and powerful

Feminine focus on caring and quality of life

Question 6

Long-term Orientation

Answer 6

Higher orientation, more the society looks to future and accepts new ideas rather than tradition

Question 7

Indulgence v Restraint

Answer 7

Indulgent societies allow people to satisfy their desires and impulses.

Question 8

What can this model be used for?

Answer 8

Planning for communication problems when trading internationally.

Question 9

Who is this model useful for?

Answer 9

Multinationals- assess how changes will affect international employees