Porter's Strategic Matrix Flashcards
1
Q
What does Porter’s Strategic Matrix help a business choose?
A
Its positioning strategy
2
Q
What is Porters Strategic Matrix based on?
A
A businesses competitive advantage and market scope. Also based on if its a broad or niche market
3
Q
What is the layout of the Matrix
A
Top left - Cost leadership
Top Right - Differentiation
Bottom left - Cost, Focus
Bottom Right - Differentiation, focus
Left to right = cost advantage - Differentiation
advantage
Bottom to Top = Narrow - Broad
