Positioning Strategy Flashcards
1
Q
What does strategic positioning mean?
A
Choosing how to compete with the other businesses in the market.
2
Q
What does the choice influence?
A
The general direction a business develops in.
3
Q
What should the right strategy give to the business?
A
A competitive advantage
4
Q
What can happen if the positioning strategy is wrong?
A
Disaster (e.g. Too high price products wont sell)
5
Q
What will the positioning strategy be influenced by?
A
The product
The economy
The companies image.
