Bowman's Strategic Clock Flashcards
What does it show?
It shows pricing and differentiation strategies
What is it based on?
Different combinations of price (low to high)
Combinations of perceived added value or benefits
What can it be used to analyse?
The competitive position of a company
What does position 1 show?
Low price with low added value
When is position 1 successful?
If the products sell in a high volume
What does position 2 show?
Cost leadership section (low price low cost of production)
What does position 3 show?
Hybrid area - Modest prices with relatively high perceived added value
What does position 4 show
Differentiation section
What does position 5 show?
Differentiation and focus section
What does position 6-8 show?
High price with fairly low perceived added value,
Fail unless monopoly.
