stereotype activation (L6)

Question 2

define social categorisation

Answer 2

we place others into social groups and the beliefs we develop about members of a group guide future interactions.

Question 3

give some examples of basic categories?

Answer 3

age, race and gender

Question 4

what is intersectionality?

Answer 4

people belong to more than one category

Question 5

what is the bottom up influence for stereotypes?

Answer 5

protoypicality- use environment- so do their features match the protoype face you have for that social group.

Question 6

where are ambiguous faces categorised?

Answer 6

placed in the minority.

Question 7

what is top down influences?

Answer 7

you use stereotypes- impressions of gorups that fomr by associating groups with particular characteristics

Question 8

how can prejudiced attitudes affect social categorisation

Answer 8

because if you had racist attitudes you will focus on race when they categorise.

Question 9

freeman et al’s experiment of stereotypes focused on what?

Answer 9

how people perceive gender and sexuality.

Question 10

what did freeman et al find?

Answer 10

that more feminine a guy looked the more perceived he was as gay and the mroe masculine a woman looked the more perceived she was as gay - stereotypes.

Question 11

where do people learn stereotypes?

Answer 11

learn from parents, peers and the media but also their own observations.

Question 12

what is social role theory?

Answer 12

people observe the social roles others occupy

Question 13

define correspondence bias

Answer 13

we tend to assume behaviour is due to personality factors.

Question 14

define illusory correlations

Answer 14

people incorrectly link associations so they overestimate the relationship between two categoreis when undesirable information stands out.

Question 15

what is the influence of advertising- give examples of stereotypes in advertising

Answer 15

women are typically shown in the home but men are typically shown in professional roles.

Question 16

Johar et al’s procedure in studying the influence of advertising

Answer 16

showed commercials which depicted men and women in traditional roles and they were then asked to write an essay on thier future.

Question 17

what are the finidngs of Johar et al study into inlfuence of advertising

Answer 17

found that women wrote their future as homemakers but men were not influenced.

Question 18

define the term stereotype knowledge

Answer 18

extent to which a person is familiar with the content of a stereotype

Question 19

stereotype endorsement is what

Answer 19

to which someone personally believes the societal stereotype accurately describes a social group

Question 20

what is stereotype activation?

Answer 20

extent to which a stereotype is accessible in one’s mind- priming.

Question 21

what is stereotype application?

Answer 21

the extent that one uses a stereotype to judge an individual.

Question 22

what is intersectionality invisibility?

Answer 22

people with intersectional identities are less likely to be recognised as protoypical member of either identity.

Question 23

what are the advantages of intersectional invisibility?

Answer 23

not activated then it is not used

Question 24

what are the disadvantages of intersectional invisbility?

Answer 24

people who are not seen are alos not heard, they are understudied.

Question 25

dual stereotyped

Answer 25

more worried about experiencing discrimination as they have less allies or role models- double jeopardy.
black women in stem- there in 2 minority groups.

Question 26

what is meant by the term cognitive busyness?

Answer 26

busy with one mental task trying to do another task.

Question 27

what is the relationship between WM and stereotype activation?

Answer 27

lack of space in WM disrupts stereotype activation e.g. people who were cogntively busy used fewer stereotypical words.

Question 28

what is myopia?

Answer 28

behaviour based on immediate and readily avalibale information. triggered by tiredness as well as alcohol.