lecture 4: attitudes and social influence Flashcards
what is an attitude?
an opinion or a belief
How can we measure an attitude?
implicit association test, reaction time, physiological measures
when we evaluate things what 3 types of information do we retain?
affective info, behavioural info, cognitive info.
what gives attitudes more salience?
context
what is the associative propositional evaluation model?
how and why attitudes formulate.
the APE model suggests we learn through what two routes?
associative and prepositional
associative learning
Pavlov- learn associations e.g. classical conditioning.
associative learning creates links.
prepositional route
links between things- explanatory links- explain links between our memories.
what is a semantic network model?
their are mental links between concepts
in the SN model the shorter a pathway means what?
the stronger the association
what is habbian law?
neurons that fire together, wire together which explains classical conditioning.
prepositional learning is the creation of what?
causal relations between associations.
associations are what into memory?
hard wired into memory and hard to change
define evaluative conditioning
the replacing or creating of new links.
what is contingency awareness?
pick up the relationship between 2 concepts - the effectiveness increases due to us needing to elaborate on the link between 2 stimuli.
