lecture 2 Flashcards
quantitative studies
measures how much, eliable measures in controlled experiments or surveys
what is basic science?
increases understanfing and theory- attempts to understand a phenomenon
what is applied science?
translate theory into interventions, used to make the world better.
doiuble blind control
ranodmised study preventing bias as both researcher and participants are unaware
experimental study
researchers randomly assign participants to one condition, treatment or group.
quasi-experimental condition
cannot manipulate its pre-existing condition
what are the advantages of a quasi-experimental study?
social psych is interested in many preexisting groups such as age.
disadvantages of quasi-experimental conditions
cannot control the difference and we cannot demonstrate cause and effect
implicit association tests are…
our unconcious bias
The IAT is a common assessment of attitudes but it assumes…
we assume that the processes measured automatic
The IAT measures what ?
strength of automatic associations between concepts- which we interpret as implicit attitudes.
when two concepts associate easily we…
respond quicker than when concepts do not associate
what are some of the issues with IAT?
make assumptions and force categoriations, prime participants with stereitypes and soem targets may not have appropriate comparisons
