Sociocultural - Commercialisation And Media Flashcards
What is the definition of commercialisation in sport?
Commercialisation refers to the process of managing and promoting sport as a business sport organisation seek profit through sponsorship advertising and merchandise sales.
What role does sponsorship play in the commercialisation of sports?
Sponsorship provides financial support to sports teams and events in exchange for brand visibility and advertising opportunities. This funding helps to develop sports and enhance facilities and increase athlete salaries.
How does media contribute to commercialisation of sports?
Media rights involve selling the broadcasting right of sports events to television networks and streaming services generating significant revenue facilities.
How does commercialisation affected athlete exposure?
Commercialisation increases athlete visibility to advertising endorsement and media coverage enhancing their personal brands and market ability often needing to sponsor deals.
What influence does social media have on sports commercialisation?
Social media platforms allow teams and athletes to engage directly with fans promote brands and drive merchandise sales.
How has commercialisation contributed to globalisation of sport?
Expanded sports markets globally with international broadcasting.
What ethical considerations of rise from commercialisation in sport?
Influence of money on decisions, potential exploitation of athletes and the prioritisation of profit over fairness.
How does commercialisation affect grassroots sports?
Commercialisation can provide funding for grassroot programs but it also can lead to prioritising elite sport over community participation.
What does the future hold for commercialisation and median sport?
The integration of technology, data analytics and personalised content will continue to shape how sports are marketed and consumed with potential growth in virtual events.
How does the triangle between media sponsorship and the performer function in sports commercialisation?
Media: provides coverage and visibility to sport events and athletes which helps to attract viewership and engagement.
Sponsorship: office financial support to athlete and organisations in exchange for advertising and brand association, enhancing the medias content.
Athletes: benefit from increased exposure through media coverage and sponsorship needing to hire salaries, endorsement deals and a stronger personal brand.
