Social T5

Question 1

What are three types of resistance

Answer 1

forewarning, inoculation and reactance

Question 2

What is compliance

Answer 2

Superficial, public and transitory change in behaviour and expressed attitudes in response to requests, coercion or group pressure

Question 3

What is conformity

Answer 3

includes a change in behaviour and a change in beliefs or attitudes needs to be response to a majority →hard to track with Asch

Question 4

What is majority influence

Answer 4

public compliance with majority views with little or no private attitude change due to the desire of fitting in, normative or informational influences

Question 5

What is minority influence

Answer 5

Social influence processes whereby numerical or power minorities change the attitudes of the majority.

Question 6

What is obedience

Answer 6

can be imposed bz an individual forced compliance

Question 7

What is reactance jack brehnm 1966

Answer 7

A psychological state we experience when someone tries to limit our personal freedom

Question 8

According to the Yale approach to communication and persuasion, which factors are crucial for persuasion?

Answer 8

message, source, audience

Question 9

According to the Yale approach to communication and persuasion, what are the possible changes persuasive communication can produce?

Answer 9

opinion, perception, affect or action change

Question 10

What five components of the audience affect persuasive communication?

Answer 10

1. Persuasibility
2. Initial position
3. Intelligence
4. Self-esteem
5. Personality

Question 11

What five components of the source affect persuasive communication?

Answer 11

1. Expertise
2. Trustworthiness
3. Likeability
4. Status
5. Race

Question 12

What four components of the source affect persuasive communication?

Answer 12

1. Order of arguments
2. one- or two-sided arguments
3. Type of appeal
4. explicit vs implicit conclusion