Social Learning Approach Flashcards
Social Learning Theory by Bandura
- Learning occurs from observing and imitating others - MODELLING
- The mind, behaviour + environment all play a role in learning
=> THUS deals with major issues of ignoring cognitive process
Vicarious Reinforcement
For indirect learning to take place, an individual observes the behaviour of others => Learner may imitate behaviour => generally imitation only occurs if the behaviour is rewarded not punishment
- THUS the learner observes a behaviour but most importantly the consequences of it as well
The Role of Mediational Processes
- Mental factors intervene in the learning process to determine whether a new response is performed
- SLT is described as bridge between learning theory + cognitive approach due to this
- Bandura claimed ‘in order for social learning to take place, the observer must be able to form mental representations of the behaviour + its consequences’
4 Conditions for Social Learning
(1) Attention - individual must notices someone in their environment
(2) Retention - individual must remember what they observed
(3) Motor Representation - must feel they are able to replicate the behaviour shown by the model
(4) Motivation - must feel to demonstrate the behaviour that they have observed
Identification
The extent an individual related=s to a model + feels that they are similar
- The more similar => the more you feel you would get the same outcome to behaviour
A person becomes a role model if they are seen to possess similar characteristics to the observer and/or are attractive + have high status
Bandura + Walters - Bobo Doll Study (A)
P: recorded behaviour of young children who watched an adult behave in an aggressive way towards a Bobo doll (hit w/ a hammer + shouted at it)
F: when pps were observed playing with various toys including the Bobo doll, they behaved much more aggressively towards it than those who observed a non-aggressive adult
Bandura + Walters - Bobo Doll Study (B)
P: showed videos to child where an adult behaved aggressively towards a bobo doll in 3 groups
(1) saw adult rewarded (2) saw adult punished for behaviour (3) no consequences given
F: Order of aggressive behaviour => (1), (3), (2)
AO3 of Bobo Doll Study - Strengths
- High control: more insight into cause + effect because we manipulate the environment + see its impact in lab studies => HIGH VALIDITY
- Replications: similar results consistently found => High RELIABILITY
AO3 of Bobo Doll Study - Weaknesses
- Takes place in a lab so not like real life setting => likely wouldn’t react that way in real life => low ecological validity
- Bobo doll isn’t real so doesn’t elicit same empathy as another person
- Demand characteristics - found main role of doll was to hit it so acted as expected =. says little about children on daily basis
- Ethical issues
- Aggression or play?
- How long do effects last?
SLT is more comprehensive account of learning than the behaviourist (S)
Recognises cognitive factors as classical + operant conditioning alone can’t account for how humans + animals store info + make judgement about when its best to perform them
SUGGESTS that SLT provides a more comprehensive explanation from mediational processes
SLT underestimates biological approach (L)
- Bandura claimed biological diff. influence learning potential but learning determines environment
- Evidence suggest SLT is due to mirror neurons - allow us to empathise + imitate others
SUGGESTS biology is underemphasisied in SLT
Explain cultural differences (S)
- SLT principles like modelling, imitation + reinforcement can account for how children learn cultural norms through their particular society
- Useful in understanding a range of behaviours e.g gender roles
THUS increases value of approach as it accounts for real world behaviour
Approach is less deterministic than the behaviourists (S)
- Bandura emphasises reciprocal determinism - we are influenced by environment and we influence it through behaviours we choose to perform
SUGGESTS free will in how we behave + contrasts denial of free will in behaviourist approach
Useful application (S)
- used to understand criminal behaviour + eating disorders
- useful in health campaigns => using appropriate models increase likelihood of changing behaviour
SUPPORTS social learning theory due to widespread application
Support in Research (S)
Fox + Bailenson
=> found greater identification lead to more imitation of exercise behaviour in pps