Social influence(social influence processes in social change)

Question 1

How many points are there for the social change of the minority influence -

Answer 1

5

Question 2

1.Drawing attention to an issue -
(Social change through minority influence)

Answer 2

Minorities can bring about social change by drawing attention to the issue, if different to the majority this creates conflict and this motivates them to reduce

Question 3

Good example of social change through minority influence -

Answer 3

The suffragettes

Question 4

2. Cognitive conflict -
   (Social change through minority influence)

Answer 4

This may mean that the majority group think more deeply about what the minority are offering, the minority create conflict in the first place initially it doesn’t cause a move towards the minority position.

Question 5

3.Consistency of position -
(Social change through minority influence)

Answer 5

Research into minority influence has been seen to be more influential when arguments are consistent (over time and with each other) This causes the message portrayed to be in the mind and relevant to the minority influence and be considered by the majority.

Question 6

4.The augmentation principle -
(Social change through minority influence)

Answer 6

If the minority group are willing to suffer for their view points and beliefs they are likely to be taken much more seriously,

Question 7

5.The snowball effect -
(Social change through minority influence)

Answer 7

Minority has a relatively small effect at the beginning (hence why it’s called minority) but it is spread more widely when it is considered by much more people, until it reaches ‘tipping point’ where it leads to wide scale-social change.

Question 8

Social norm interventions -

Answer 8

attempt to correct misperceptions of the normative behaviour of peers in an attempt to change the risky behaviour of a population.

Question 9

Social norm interventions - detail

Answer 9

• Starts by identifying a risky behaviour in a majority population
• Own heavy drinking ability based on peers
• The aim is to communicate with these strategies to a target population which concerns the actual norm concerning these behaviours.
• These behaviours can be shown through the media, and promotional material
• By advertising these actual norms, researchers will hope the behaviour will be moderated to bring it in line with their own peers.

Question 10

Drink driving -
(social change through majority influence)

Question 11

Social change approach doesn’t always work -

Answer 11

While there is evidence that social norm interventions do work there are limitations and evidences against this (reducing drink-driving)

Question 12

Social norm interventions -

Answer 12

Attempt to correct misperceptions of normative behaviour of other in an attempt to challenge risky behaviour of a target population. DeJong tested the effectiveness of these norms on marketing campaigns, to drive alcohol abuse down, across 14 college sites. Students in the social norms condition did not report lower self-reported alcohol consumption as a result of the campaign.