Research methods(sampling) Flashcards
Opportunity sampling -
Recruit those people who are most convenient or available, for example people who are close walking by you.
Opportunity sampling - strengths
Easiest method as you use the first suitable participants you can find, meaning it takes less time to make your sample.
Opportunity sampling - (limitations)
The sample is only drawn from those of a few sew selected from people possibly in the area or at the given time meaning it may not offer much population validity.
Random sampling -
The items available all have an equal chance of being selected, there are a number of various techniques being available, for example the lottery method.
Random sampling -(strengths)
Removes bias as all the members have the same equal chance of being picked and cannot be influenced by researchers.
Random sampling - (limitations)
Need a list of all members of the population and then contact those who are needed, this may take some time.
Stratified sampling -
Subgroups within a population are identified. Participants are obtained from each of the strata in proportion to their occurrence in the population, the selection of strata is done using a random technique.
Stratified sampling - (strengths)
Seen as more representative, from many different sampling sites being presented.
Stratified sampling - (limitation)
Very time consuming to identify subgroups, then randomly select participants and contact them.
Systematic sampling -