Soc28

Question 1

Advantages of commercialisation

Answer 1

• Provides many sources of funds for individuals, groups and competitions
• Can support athletes who might otherwise not be able to take part
• Individual sports people and sports clubs can become rich and famous
• Can support sport at a national and international level
• Promotion of elite sport may be tied in with support for grass roots level sport, spreading the benefits
• Brings sport to a wider audience, so raises awareness
• May make people aware of sports or activities they didn’t know about
• May encourage more people to get involved for the first time
• Promotes an active lifestyle, which is good for health
• Can raise standards among athletes, who are seen as role models by the public