smart bidding - deep dive

Question 1

which smart bidding strategy categories and strategies are there?

Answer 1

conversion volume

• target CPA
  many conversions as possible, while mantaining target cost per aquisittion (CPA)
• maximise conversion
  drive as many conversoin as possible within your budget

conversion value

• target ROAS
  get highest conversion value at your target return on ad spend (ROAS)
• maximize conversion value
  drive as much conversion value as possible within your specified budget

Question 2

what metapher exists for the different bidding strategies ?

Answer 2

target ROAS is floor (minimum)

target CPA is ceiling (cost per aquisation) (maximum)

Question 3

what is difference between primary and secondary conversions

Answer 3

primary conversions
- purchases
- leads
- sign-ups
- phone calls

secondary conversions
- page views
- video views
- micro-conversions like adding product to cart or viewing a product page

Question 4

what

Answer 4

• u can see how many dasys left in learning periode of learning in your bid strategy report
• when using CPA budget should be 10x the actual CPA

Question 5

key takeawayse

Answer 5

• smart bidding strategy needs to reflect advertisers campaign objectives
• if an advertiser is not passing any values they can use maximize conversions and optional target CPA bidding strategy
• learnining periode of algorithm is normally 2 weeks
• most clicks dont result in immediate conversions. the average time it takes fo a click to restul in an online conversion is the standard time lag for conversions
• the bid strategy report lets you see how well your bid strategies have performed for key metrics