foundational readiness & verbal & email outreach

Question 1

what does 4-step AGF seller workflow looks?

Answer 1

1 set objectives
understand your customers goals
-> capture MOs and KPIs

2 get ready
build foundations for success by ensuring robust measurement and powerful creative are in place
-> conversion tracking via OGT & NLC
-> AAR fundamentals (including RSA)

3 take action
use automation to reach your highest value customers and optimize your bidding strategy
-> Smart Bidding (CBB or VBB)
-
-> Search Ads+ - creative excellence

– foundational readiness achieved –

4 evaluate & expand
refine strategies to achieve customer KPIs and scale to maximize impact
-> smart bidding (VBB)
-> PMax
-> AAR advanced

Question 2

what are the 4 key elements of outreach attempts?

Answer 2

1 strong introduction

2 have a call to action

3 expertise

4 personalization

Question 4

in what time spend does a respond on whatsapp needs to arrive in order to be on time?

Answer 4

in 24 hours

Question 5

step 0 : plan & prepare for conversion

Answer 5

• review website
• take look on g.a. account
• prepare ideas & questions

Question 6

step 0

Answer 6

• why does team exist?
  // help new customers achieve success
  // ask customer if they have worked w/ g. strategist
• why was client chosen?
  // potential for long term success
  // only a few are supported
• how does the team help its clients?
  // define objectives
  // get ready
  // take actions
  // evaluate
• what can the team do for you?
  // KSS - expect 2-3 calls on monthly rate
  // KSC other rate

Question 7

how will measurement help customer?

Answer 7

• provides powerful insights
• prove impact to business
• baseline for future adaptions

Question 8

why is AAR fundamentals important?

Answer 8

• optimizes camapaign structure
  // ensure best practices are implemented across all campaigns and increase optimization score
• simplifies campaign management
  // automates hygiene tasks so that customers can focus on running their business
• drives better ad quality
  // optimizes which ads are serving, driving an improvement to overall ..
• good step to start

Question 9

how to explain AAR to customer?

Answer 9

AAR will be your 24/7 coach, training ur campaigns, checking results and look for ways do keep improving them. This will lead to success

there are more and better ones in monday 22.7. foundational readiness presentation