needs assesment and understanding marketing objective Flashcards
1
Q
What is needs assessment question flow?
A
question flow
- about customer
- about business
- marketing goals
- ending goals
-> uncover customer needs
2
Q
Which are needs assesment questions about the customer?
A
- how familiar are you w/ google ads?
- what are you expecting to reach w/ g.ads?
3
Q
Should you talk w/ sb who is not in charge?
A
no . we just talk to decionmakers (authority on budget)
4
Q
Which are needs assesment questions about the business?
A
- what are the products / services u are selling?
- how many product lines do u have?
- who is your target audience?
- interest? location?
- what is unique about your business that sets you apart from your competition ?
- how would your business be affected if nothing changes?
5
Q
Which are needs assesment questions about the marketing objectives / offline sales?
A
- how many monthly new sales/leads are u making now?
- how many sales would u like g.ads to bring to your business?
- is this your fulll delivery capacity?
- what advertising channels are u investing in and what have u allocated for digital advertising?
- which channels work best for you?
What would you say is your net profit for an average sale/lead?
- r u utilizing traditional media ? how do they fit in ?
- how do u measure offline success?
- do u have specific online & offline goals?
- out of 10 customers that visit your store, how many convert?
- how long do you intend to have this campaign lasting?
- how many views u wanna have?
6
Q
how long does AI needs to learn w/ data to improve performance ?
A
2-4 weks
7
Q
ending questions (I STILL HAVE TO DEVELOPE)
A
8
Q
A
