elevator pitch / talk Flashcards
what are 5 elements for successful elevator pitch ?
- identity
largest adressabl qualified audience (marketing consultant) - decision maker
make sure youre talking to the right point of contact and that its the richt time to speak - services
- value added
- free
how do u get attention
u have 5 seconds to gets sb attention
u can do small about weather
- visual
- vocal
- verbal
what can we not do / say ?
- ## guarantee
agent:
eleveator pitch
4 assesment questions
advertiser
plan an objection to not receive the service
powerful tool spotlight your business
g.a. allows u to stay competitive within in vertical industry
g.a. u can advertsie on all networks
this is your oportunity to show your personality
Hello my name is Christian. Im a specialist from g.a.service. Ill answer any questions u may have & help u get set up for success.
- hello my name is Christian Im an campaign specialist calling on behalf of google. Ill answer any questions u may have and make recommendations based on your goals.
- hello my name is Christian Iḿ a g.a. campaign strategist. Ill answer any questions u may have and help u get setup fo success. are u the decision maker in regards of advertising?
- hello my name is Christian Im an campaign specialist calling on behalf of google. Ill answer any questions u may have about your g.a. campaign and make recommendations based on your goals.
// Hi Christian //
- Am I talking to Sergio Gomez and are you the decision maker about marketing in your company? -
// Yes, thats me. Im in charge of marketing//
- okay great. Our business development department has identified your company has potential for business growth. We offer this free services of marketing consultation for the time-length of 3 months to a limited number of users.
If you have 3 minutes I would like to have a little chat about what are your current marketing goals and your current use and experience w/ g.a.? -
// We are focussing on sales optimization and placing in the market at the moment. But actually I find we are doing very good already. I mean we have a ROAS of 3.5. , so how much better could we get?//
- okay Sergio. I understand. And congratulations for the great ROAS that really is great, specially in such a hard competet vertical as yours.
Do you use Performance Max campaigns to reach your goal of sales optimization and placing in the market at the moment? For placing in the market we could also help you using the whole g.a.network -
// Performance Max, what is that? I mean we are working on our performance constantly if that is what u mean. //
- Performance Max is a campaign which uses the new technologies of AI and helps optimize many parts of
good things others did:
- I am a specialist. I have expertise
- my consultancy is completely free offered by g.a. for new clients
- my one and only job is getting the most of ur budget to achieve ur marketing goals.
- u signed up. we offer a free service. My collegues from business development department see big potential in your business and added your company to my portfolio.
- great this and that !
what is your budget you are willing to spend?
Okay great I see.
What g.a. campaign do u use at the moment?
Where do you see your company in 1 year?
I think we could really upgrade your c. and get u much more XXX , when we use perfomance max campaign .
Our XXX department has identified your company has portential for business growth. we offer this free services of marketing consultation for the time-length of 3 months to a limited number of users