Performance Planner Flashcards
1
Q
How to use performance planner
A
1 forecast how to maximize revenue at an ROI raget & understand spend potential
2 use performance planner to pitch large annual or seasonal tactical budgets
2
Q
what metric in performance planner for which MO (marketing objective)
- sales online
- generate leads
- app install
- sales office
A
3
Q
what are 3 key benefits of using Performance planner
A
anticipate
- fin tune forecasts by leveraging machine learning
- align w/ market demand
- understand implications of differnet budget scenatios
grow
- simulate levers to increase efficiency of your campaigns
- get ahead of seasonal perios
- stay ahead of your competition
innovate
- save time by simply cliking clong
- sth else I couldnt write down
4
Q
explore forecast options
A
5
Q
benefits of using performance planner
A
usage of machine learning
6
Q
A
