Budget

Question 1

what is budget (b.) utilisation?

Answer 1

b.u. consists on the percanteage of the account spend of an ASU with regards to the agreed budghet with the client. The is to maximize it.

BU is of the main KPIs (Key Performance index) for DSA (Dynamic search ad) - collaboration between LOB

Question 2

BU through Targeting

Answer 2

1 keyword expanxion

2 adding audiences, in display, video, Pmax, demand gen campaigns

3 DSA ad group

4 Remove time scheduling, expand location targeting

Question 3

BU through biding

Answer 3

1 maximize bidding stragegies focus on getting the most out fo B

2 target impression share w/ high demand target may increase spent

3 lowering ROAS goal in a target ROAS

4 RAising the CPA in target CPA strategy

Question 4

what other BU strategies exist?

Answer 4

1 relocate b

2 build new campgains with unsused b (display, YT, Pmax, Demand Gen)

3 use shared b

4 split campaigns and ad groups by target segmentation