account scrubbing guideline

Question 1

what to check on account review?

Answer 1

• time frame for review
• conversion tracking set up
  // if they have OGT (conversion tracking) should should be ¨website¨ and nothing else in source
  // check if they are in DDA (Data driven attribution) model , never should be in ¨last¨
• is account linked to MCC (MyClientCenter - when u create an account for accounts)
• campaigns
  // active: yes/no
  // campaign types
  // account structure
  // budget & budget utilisation
  // account settings
  // keywords: match types, negative
  // ads & assets. do they have DSA Ads group
• review bidding strategies that customer is using (ICS) and proposals
• specify what their 3 top opti score offering is (recommendation tap) (ICS)
  when possible review before call to be ready for explanation
• review AAR
• plan the call! what to pitch

Question 2

what time frame for account review?

Answer 2

select last 30 days - align with client (Tell him that we just look at last 30 days)

Question 3

Is it essential to have a structure / a prepared guideline before the call?

Answer 3

yes. u have to know what u want to look in. have it prepared.