shopping ads Flashcards
1
Q
what are shopping ads?
A
google.com ,
google shopping tab
image search
2
Q
how are shopping ads triggered?
A
through merchant center
instead of keywords, shopping ads ause details about your products. it uses a product feed.
3
Q
what contains a shopping / product feed in the merchant center?
A
product ID
title
description
link
image link
price
availability
brand
GTIN (Global Trade Item Number)
MPN (Manufacturer Part Number)
4
Q
why shopping ads?
A
- better engagement
- better lead quality & conversion rate
- increase ROI
- easy targeting with no keywords
5
Q
what u need for shopping ad? process to set it ?
A
- campaign objective
- product / shopping / merchant center feed
- bidding
- audience signals
– first party - geo targets
- budget
6
Q
what is CSS?
A
Comparsion Shopping Service
its a service that allows consumers to compare products and prices from different retailers. google shopping for e.g. is one type of CSS
