kickstart Flashcards
What means ASU?
All conversions, single-session user
ASU refers to tracking all conversions that happen within a single session for a user.
All Conversions: This includes both primary and secondary conversions.
Single-Session User: A user who performs actions (conversions) within one session on your site or app.
This metric can help in understanding how effective a single session is in driving various conversion actions, indicating the immediate impact of your ads.
what means SSU ?
Single-session user
SSU refers to users who interact with your site or app within a single session.
Single-Session User: A user who visits your site or app and performs actions within one session, regardless of whether they convert or not.
This metric is useful for understanding the behavior of users within one session, helping to identify how engaging your content or landing pages are in a single visit.
what is customer workflow: Tier 1 clients (ASU)?
1 ASU account assigned
2