optiscore Flashcards
how is optiscore calculated?
optiscore accruals x spend bands ( from post-apply 14d search spend; spend band caps) x base points
how to talk and how not to.
Talking points:
“Find personalized optimizations that will help you reach your marketing objectives by improving your account performance”
“The Recommendations page allows us to quickly optimize our campaigns - I’ll be here to guide you through which suggestions make the most sense for your account”
“The Recommendations page will allow us to make optimizations and updates more efficiently, which in turn will allow us to discuss high-level strategy and growth opportunities for your business.”
dont talk like this:
“The Recommendations page shows you everything that Google wants to you do to your account. Let’s just cross this off this list and move on.”
“You should just apply all of the suggestions in the Recommendations page - this feature is going to put me out of a job since no human input is necessary!”
“Because we’re referencing the Recommendations page, this should be a super quick call - everything you need to do is listed here!”
Where will you find Optiscore recommendations?
