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Google Ads
(28 decks)
Grundlagen & Basisbegriffe
Search audience
needs assesment and understanding marketing objective
Search audiences
display campaign
Budget
AAR - Auto apply recommendations
Upselling for Low Spenders
Performance Planner
Keyword planner
smart bidding - deep dive
kickstart
shopping ads
pMax campaigns (performance max)
elevator pitch / talk
graduation
prepare before call
technical solutions Team
foundational readiness & verbal & email outreach
Grad Call
grad build
account scrubbing guideline
grad build
ASU (Ad set up / Ad strength update)
optiscore
Supporting agencies
search campaign optimization
shadowing
