SMART Flashcards
1
Q
what does SMART stand for?
A
specific, measurable, achievable, realistic, and time-based
2
Q
give an example of a SMART target.
A
to increase sales by 10% in the next 3 months
3
Q
what are aims?
A
the changes you hope to achieve as a
result of your work
4
Q
what are objective?
A
the activities you undertake and
the services you offer to bring these changes
about
5
Q
what are corporate objectives?
A
the actions necessary
to achieve the aims set by the business
6
Q
what are some marketing aims?
A
grow market size, grow sales volume, increase market share, improve distribution, and attack competitors
7
Q
what are some marketing objectives?
A
creating awareness, encourage people to purchase, informing, competition, and target new customers
