Data Flashcards
Quantitative and Qualitative
1
Q
what is qualitative data?
A
qualitative data is opinions and attitudes
2
Q
how does a business get qualitative data?
A
through open ended questions
3
Q
what does qualitative data help a business to find?
A
how customers perceive a brand, understand how change in price might affect customer spending decisions, and investigate customer preferences and other variables
4
Q
what is quantitive data?
A
quantitative data can be expressed as numbers or statistics
5
Q
how can quantitative data be collected?
A
questionnaires, surveys, and structured interviews
