Branding

Question 1

what is branding?

Answer 1

a promotional method that involves the creation of an identity for the business that distinguishes the firm and its products from other firms

Question 2

what does branding lead to?

Answer 2

brand loyalty

Question 3

how can a brand be recognised?

Answer 3

colour, logo, strap-line, shapes

Question 4

what are some types of branding?

Answer 4

corporate, personal, geographic brand

Question 5

what is the definition of brand?

Answer 5

how a business differentiates itself from its competitors

Question 6

what is the definition of brand dimensions?

Answer 6

enables consumer brands to understand their market share at a regional level across both channels

Question 7

what is the definition of brand extension?

Answer 7

an instance of using an established brand name or trademark on new products which generates on increase of sales

Question 8

what is the definition of brand personality?

Answer 8

how the business express itself through its tone of voice, core values, beliefs, and visual identify

Question 9

what is the definition of brand value?

Answer 9

the worth of the brand, if it were to be sold