Below and above the line advertising

Question 1

what is below the line advertising?

Answer 1

promotes products in mediums other than the mainstream formats

Question 2

what is above the line advertising?

Answer 2

used when the focus is on mass media promotion to reach a large audience

Question 3

give an example of below the line advertising?

Answer 3

brochures, direct mail, flyers, sponsorships and email campaigns

Question 4

give an example of above the line advertising?

Answer 4

tv, print media, radio, direct mail, and sponsorships