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Marketing > Markets > Flashcards

Markets Flashcards

Niche and Mass

1
Q

What is a mass market?

A

Appeals to a large part of a market

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2
Q

What are some examples of mass market products?

A

Coca Cola, Ford cars, Apple iPhones, Cadburys Dairy Milk, Walkers crisp

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3
Q

What is a niche market?

A

Appeals to customers who have specific wants and needs

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4
Q

What are some examples of a niche market?

A

Pet owners, traveler’s, fitness, homeowners/ renters, remote workers

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Marketing (11 decks)

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