Definitions Flashcards
U2 principles of marketing BTEC L3 glossary
what is the definition of advertising model?
the strategic use of an advertising campaign or message to reach a specific target audience
what is the definition of aims?
the overall intention for the project
what is the definition Ansoff matrix?
a strategic planning tool used to identify and evaluate growth opetanites
what is the definition of benchmarking?
the process of measuring products, services, and processes against those of business known to be leaders in one or more aspects of their operation
what is the definition of the Boston matrix?
a model which helps business analyse their portfolio of business and brands
what is the definition of B2B?
business to business is when a business sell there product or service directly to other business
what is the definition of B2B targeting?
the specific group of businesses that a business aims to reach, engage, and ultimately convert into customers for its product or service
what is the definition of B2C?
business to consumer is when a business sells there product or service straight to there consumers
what is the definition of capital goods?
goods that are used in producing other goods, rather than being brought by customers
what is the definition of competitor analysis?
the process of identifying competitors in the business industry and researching their different marketing strategies
what is the definition of corporate objectives?
the goals of the business that are created to provide a sense of direction and steer the actions of the business
