Push and pull marketing Flashcards
1
Q
what is push marketing?
A
businesses attempt to take their products to the customers
2
Q
what is pull marketing?
A
a marketing technique that involves attracting customers to a company’s product or service
3
Q
what is an example of push marketing?
A
billboards, pamphlets, events, radio, and tv commercials
4
Q
what is an example of pull marketing?
A
social media, content marketing, discount, word-of-mouth, and email marketing