Push and pull marketing Flashcards

1
Q

what is push marketing?

A

businesses attempt to take their products to the customers

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2
Q

what is pull marketing?

A

a marketing technique that involves attracting customers to a company’s product or service

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3
Q

what is an example of push marketing?

A

billboards, pamphlets, events, radio, and tv commercials

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4
Q

what is an example of pull marketing?

A

social media, content marketing, discount, word-of-mouth, and email marketing

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