Segments Flashcards
Describe diffrent ways of segmenting a market
What are market segments?
Market segments are parts of a market that contains a group of buyers with simallar buyer habits
What are the five ways business can segment a market?
Geographic, Demographic, Geodemographic, Psychographic, Behaviourioural.
What is Geographic segmentation?
Based on where people live
What are some examples of Geographic segmentation?
Country, regions, county, cities, climate.
What is Demographic segmentation?
Social and economic characteristics of individuals and households
What are some examples of Demographic segmentation?
Age, gender, level of education, race, religion
What is Geo-demographic segmentation?
This combines both Geographic and Demographic to create a more detailed profile of the consumer
What are some examples of Geo-demographic segmentation?
people who live in the same area, similar income, certain estate or road
What is Psychographic segmentation?
Psychological motivation factors
What are some examples of Psychographic segmentation?
Brands, designers, loyalty, celebrity, sponsorships
What is Behavioural segmentation?
Based on behavioural pattens
What are some examples of Behavioural segmentation?
Purchasing behaviour, user status, customer satisfaction, interest based, customer loyalty
