7P's of marketing Flashcards
1
Q
what are the 7P’s of marketing?
A
product, price, place, physical evidence, people, promotion, and process
2
Q
what is place?
A
how the products/services get from producer to consumer
3
Q
where can a product/service be accessed by consumers?
A
physical location(bricks and mortar), digital sales(clicks), and both(bricks and clicks)
4
Q
what is a manufacture?
A
the business or person who manufactures or grows the product
5
Q
what is a wholesaler?
A
sells the products in bulk, normally to businesses, they usually have lots of storage space so can sell quite cheap
6
Q
what is a retailer?
A
will buy in bulk from wholesaler, then splits products
up to sell individually at a higher price to customer
