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Libby Eggleton
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Decks in this class (28)
Segments
Describe diffrent ways of segmenting a market
13
cards
Markets
Niche and Mass
4
cards
Products
Augmented, Core and Actual
20
cards
Product life cycle
describe the different stages
13
cards
Customers
internal and external
5
cards
Branding
how business can create a brand and the benefits of branding
11
cards
Digital marketing
advantages
4
cards
Definitions
U2 principles of marketing BTEC L3 glossary
13
cards
PESTLE
What are some political factors,
What are some economical factors,
What are some social factors
8
cards
Extensive decision making
What is the extensive decision ma...,
When should the extensive decisio...,
What are some examples of when to...
3
cards
Data
Quantitative and Qualitative
5
cards
Marketing
the role of marketing
13
cards
Management process
marketing as a management process
2
cards
FMCG
What does fmcgs stand for,
What is an example of fmcg
2
cards
Environments
macro and micro
3
cards
Guerrilla
What is guerrilla marketing,
What are some benefits of guerril...
2
cards
Pricing strategies
What is penetrating pricing,
What is a company that uses penet...,
What is skimming pricing
20
cards
Boston Matrix
What is the boston matrix,
What are star products in the bos...,
What are cash cow products
15
cards
Ansoff matrix
What is the ansoff matrix,
What is market penetration,
What is market development
8
cards
SWOT
What does swot stand for,
What is the purpose of swot,
What environment does swot analys...
10
cards
Market mapping
Why do business use market mapping,
What can market mapping also be c...,
What does the map illustrates
5
cards
Competitors analysis and advantage
What does competitors analysis do,
What are the important roles in t...,
What are competitors
8
cards
Porters 5 forces
Why to business use porters 5 forces,
What are the 5 different forces,
3
cards
Push and pull marketing
What is push marketing,
What is pull marketing,
What is an example of push marketing
4
cards
Below and above the line advertising
What is below the line advertising,
What is above the line advertising,
Give an example of below the line...
4
cards
SMART
What does smart stand for,
Give an example of a smart target,
What are aims
7
cards
7P's of marketing
What are the 7p s of marketing,
What is place,
Where can a product service be ac...
6
cards
Electric point of sale (EPOS)
What is electric point of sales,
Give some examples of epos
2
cards
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Marketing
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