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Eugene Van Zyl
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Decks in this class (21)
Module 1 - The Marketing Management Process
Define marketing 1,
What conditions are necessary for...,
Distinguish between a need and a ...
50
cards
Module 2 - Corporate Strategies and Their Marketing Implications
What are the more important chara...,
Define strategy 2,
What are the five components of s...
61
cards
Module 3 - Business Strategies and their Marketing Implications
1 conditions are most likely to b...,
2 conditions favour an analyser s...,
3 which type of strategy is parti...
68
cards
Module 4 - Environmental Analysis: Tools to Identify Attractive Markets
What are the major problems in te...,
What are green products 2,
What kinds of risk derive from a ...
57
cards
Module 5 - Industry Analysis and Competitive Advantage
The more ___ the definition of a ...,
The main application of the plc i...,
The y axis of the product life cy...
67
cards
Module 6 - Understanding Consumer Buying Behaviour
Consumer decision making is essen...,
Which of the following statements...,
The five mental steps in the high...
68
cards
Module 7 - Understanding Organisational Markets and Buying Behaviour
1 the quantitative multiattribute...,
2 when an organisation favours a ...,
3 requirements planning is when a...
62
cards
Module 8 - Measuring Market Opportunities: Forecasting and Market Research
1 which forecasting tool generall...,
2 when kellogg s plans to introdu...,
3 all forecasting tools have what...
75
cards
Module 9 - Market Segmentation and Target Marketing
10 when competitive position is s...,
2 each market segment consists of 1,
1 market segmentation is 1
69
cards
Module 10 - Positioning
11 marketers should concentrate o...,
12 once we have identified all of...,
13 in a positioning study the lac...
66
cards
Module 11 - Product Decisions
1 which branding strategy imposes...,
2 under which set of circumstance...,
3 kellogg s raisin bran and kello...
76
cards
Module 12 - Pricing Decisions
1 which of the factors that affec...,
2 an example of variable costs wo...,
3 what is the unit cost of a prod...
83
cards
Module 13 - Distribution Channel Decisions
1 in analysing physical distribut...,
2 what is the easiest way to ente...,
3 the primary reason most markete...
71
cards
Module 14 - Integrated Promotion Decisions
1 which of the following is not p...,
2 what is the final test of a suc...,
3 ultimately the sales programme ...
67
cards
Module 15 - Marketing Strategies for New Market Entries
1 innovative products which are n...,
2 if a company creates new advert...,
3 which entails more risk to the ...
45
cards
Module 16 - Marketing Strategies for Growth Markets
1 firms following a market expans...,
2 firms following a flanker strat...,
3 a flanker strategy is always us...
47
cards
Module 17 - Marketing Strategies for Mature and Declining Markets
11 when total industry sales volu...,
12 a market expansion growth exte...,
13 converting current non users i...
73
cards
Module 18 - Organising and Planning for Effective Implementation
21 company x is following a prosp...,
22 demonstrated ability in which ...,
23 the ec corporation a different...
68
cards
Module 19 - Measuring and Delivering Marketing Performance
31 a corporate level periodic rev...,
32 assessing opportunities threat...,
33 a ___ is broader in scope and ...
64
cards
Practise Exams
Across europe and the usa during ...,
Despite wholly optimistic predict...,
Discuss the contention that it is...
6
cards
Long Questions
What are the three aspects of the...,
A few years ago large manufacture...,
Under what conditions do pioneer ...
342
cards
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Marketing
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