Sensation and Perception (6-8%) Flashcards
Subliminal Threshold
advertising aimed at influencing someone without the persons conscious awareness
sub-below
limen- threshold
ex; movie theater, KFC sandwich
BInocular Fusion
combination of two images into one
-vision from both eyes
-depth perception
Sound Intensity
measured in decibels
Gestalt’s Ideas
similarity, proximity, continuity, closure
Perceptual Inference
perceptions not based entirely on current sensory information but experience
(top-down processing)
ex; dog barking when you knock
-is largely automatic and unconscious and depends on active involvement and prior experience
Psychophysics
study of the relationship between sensory experiences and stimuli
Stimulants
any aspect of change in the environment that causes an organism to respond
ex; light, sound waves, chemicals
Sensation
initial electrical activity produced by a stimulus
-anytime a stimulus activates one of your sense receptors
ex; colors, forms, sounds, smells, tastes
Sensory Transduction
when sensory cells located in the sense organs detect a stimulus, they convert energy of the stimulus into electrical impulses that travel along nerves to the brain
-when an outside stimulus changes to an electrical impulse
Perception
organization of sensory information into meaningful stimuli based on past experiences
-meaningful
ex; I smell the pizza…this is good
Thalamus
directs info to correct area of cerebral cortex
Threshold
amount of a stimulus necessary for a person to sense it at all
ex; how much energy to hear a sound
Absolute Threshold
the minimum amount of physical energy required to produce a sensation (can be detected correct 50% of the time)
Difference Threshold
minimum amount of energy change required to produce a change in sensation
Weber’s Law
the larger or stronger a stimulus begins, the larger the change required for an observer to notice
-measures difference threshold
Sensory Adaptation
senses are turned to change and are most responsive to increases and decreases of stimulation
-senses get used to constant level of stimulation
ex; smell of own home
False Positive (motivation in senses)
individuals make an unconscious decision to notice a stimulus
ex; making body think there is a deer
False Negative
not perceiving a stimulus that is present
Signal Detection Theory
studies the relations between motivation, sensitivity, and decision making
-threshold will change based on the criteria
-says there is no absolute threshold because of variables like noise or exhaustion
Vision (visual spectrum)
light is the stimulus for vision
light is a wave form of radiant energy
most studied of all senses
Characteristics of Light
hue(color)- wavelength
amplitude(brightness)- height of the waves
saturation(purity)- complexity of waves
Process of Vision
enters cornea, then pupil, iris, lens, retina, rods and cones, fovea, bipolar to ganglion, axons, optic nerve, occipital lobe
Cornea
protective covering of the eye
Pupil
opening in the eye
Iris
opens and closes the pupil to allow more or less light
Lens
focuses/magnifies
Retina
back of inner eye that contain 2 types of light sensitive receptors
Rods
only exist on the outer part of the retina, night vision, movement, many more rods (75 to 150 million)
to see in low light conditions
Cones
work best in the daylight, middle of retina, (6 to 7 million), and color
Fovea
greatest visual acuity in bright light because the fovea is made of only cones
-most bright light
Ganglion Cells
rods and cones are connected to the ganglion cells by bipolar cells
-neurons in retina that gather information from the bipolar cells are called ganglion cells, their axons create the optic nerve