⭐⭐Rogers and Frantz

Question 1

Possible Questions

Answer 1

Discuss one or more theories on the formation of stereotypes.

Question 2

Year

Answer 2

1961

Question 3

Aim

Answer 3

Study whether stereotypes could be the result of conformity to group norms.

Question 4

Sample

Answer 4

500 Europeans living in South Rhodesia (today’s Zimbabwe)
- Less than 5 years up to 40 years
- Sample stratified

Question 5

Procedure

Answer 5

• Surveyed them on 66 laws and customs where white Europeans and Africans treated differently
• Options 0, 2, 4, 6
• 0 being strong preference to maintain the current system, and 6 being strong preference for discontinuing the laws

Question 6

Results and Conclusion

Answer 6

Mean score was 2.45
- majority favoured current status quo

Europeans who supported status quo least had been living there less than 5 years.

Scores indicate that the longer they lived there, the more their attitude would become like the norm of the European population.

Question 7

Evaluation

Answer 7

Population validity
- Sample large
- Not clear to what extent could be applied to other countries

Internal Validity
- many uncontrolled variables
- external factors in individual’s lives

Survey
- standard deviation 1.12, possible that results were skewed
- on survey, people may present stronger opinions than they would in real life

Cross sectional instead of longitudal, research can’t determine if attitudes changed over time.