⭐💖Berry

Question 1

Possible Questions

Question 2

Year

Answer 2

1967

Question 3

Aim

Answer 3

To test the level of conformity in hunting and fishing, and agricultural societies

Question 4

Sample

Answer 4

3 cultures
- Temne, based on rice farming
- Inuit, based on hunting and fishing
- Rural and urban Scots (control)

Question 5

Procedure

Answer 5

• Brought into room by themself
• Given set of 9 lines, had to match one at top to length of one below
• Instructions given in native language of participant
• 6 trials total
• 2 practice to make sure instructions were understood
• 3-6 trials, told that most people from culture would choose a certain line
• Trial 3: correct answer given
• Trials 4-6: incorrect answer given

Tested on number of lines away from correct line they picked. Score 0-15

Question 6

Results and Conclusion

Answer 6

• Temne, collectivistic culture had much higher rate of conformity than other groups, even when wrong answer
• Inuits, individualistic culture, had lower rates of conformity, lower than Scots

Whether a culture is individualistic of collectivistic had an effect of the conformity of an individual.

Question 7

Evaluation

Answer 7

Ecological Validity: Low
- highly artificial task

Internal Validity: high
- control condition
- Directions given in native language of participant to limit it as cofounding variable

Reliability
- highly standardized
- can be replicated

Important to not make ecological fallacy from findings, not assume individual is more/less likely to conform simply because they are a part of these groups. Can lead to stereotyping.